Just getting back to this thread.
I heard some media people talking about this exact play. Once again, eyes are deceiving. Look at Rodgers body position and his arm, he was pump faking and not in a great position to run. Also, look at the 2 Tampa Bay Players behind him, Suh at around the 10 yardline, as well as the 2 at the Goal line. The consensus seemed to be that while it appeared Rodgers had a clear path to run the TD in, he wouldn't have gotten there.
Due to how important Rodgers is to the team, I really don't want him taking unnecessary hits. I think this potentially could be classified as one of those situations.