One of my best friends is a Football Fanatic, as well as a "practical sense" business guy. Anytime I bring up my frustrations with player contracts, ticket prices, pay per view, etc. his standard response is this.
"Do you know why they do it? Because they can."
Pretty simple statement but very true. The NFL is a Monopoly and they know it. They are selling a drug that nobody else has. They are selling a drug that through the years, millions have become and continue to be, addicted to. They are a drug dealer that wants to look like "the good guy", giving everyone what they want, as they slowly bleed their customers for their time and money.
Now the bad part. "My name is PokerBrat2000 and I am a PackerAholic."