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I could be wrong on this and would have to go back and look at all the times we attempt this play, but it seems that it works for other teams, when the CB (s) are playing 10+ yards off the line of scrimmage from the WR. When it fails is when the CB is playing right on the LOS, which seems most teams play against the Packers. Again, this is just my gut memory, I could be wrong and everyone is playing our WR's with a big cushion pre-snap.
Here's the average distance measured between Packers receivers and the defender they’re lined up against at the time of snap on all targets:
Allison 6.6 (16th highest out of 127 receivers with at least 25 targets)
MVS 6.4 (27th)
Graham 6.1 (52nd)
Cobb 5.4 (86th)
Adams 4.6 (121st)
Not sure about Linsley but there were some holes.
The Packers had success running to the right side gaining a total of 141 yards on 11 carries. Linsley, Bell and Bulaga did a great job blocking.