It's that whole problem of believing your own hype. And OMG are they getting ALL the media hype this week, just like Dallas did. Instead of acknowledging the Packers, the mantra has been how wrong they were about the Cowboys being a great team.
Niners are mostly saying the right things but I'm hearing a lot of "any given Sunday" talk from their camp. To me, that's code for, "They have no business beating us." So, it's one thing to say the right things, but you have to believe, deep down, what you're saying. I think most of their players are probably writing us off to some degree, just like we did in 2011. That always has some effect on preparation and effort.