But there's also an intangible factor at work.
Agree
Intangibles exist for every player, some good, some bad. Traits that we as fans often don't know about or are possibly even misinformed about. I will list the ones I can think of, jump in and add as many as you can thing of.
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Practices: How does a player practice?
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Coachable: Does this player listen and learn from coaches?
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Game Film: How much effort does a player put into watching and learning?
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Personality: What kind of personality does the player have and how does that fit or not fit with others? What is his attitude like and how does that effect him and others?
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Intelligence: Does the player understand things well?
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Football IQ: Something different than intelligence. I have seen "dumb as a rock" people be star players and very intelligent people suck at football.
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Health: Underlying issues with staying healthy or nagging injuries?
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Locker room: We hear this thrown out a lot "He's a great locker room guy." What is a bad locker room guy? Where does said player fall?
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Veteran Presence: How does this player help younger players?
- Dedication: This is kind of a catch all of most of the above. Is the player devoted to his job? What does he do in the offseason to improve, during the season? On the field and off the field?
I am guessing that at the end of the season coaches sit down and gather all this information on each player. The information, along with tangibles (stats, snaps, etc) are used to decide the future of this player. When it comes to Free Agency and drafting, intangibles are very important and may decide whether the Packers are interested in a player or not. The problem is, these are all guys that never played for the Packers, so some of it is hearsay and limited sourced.