I think the "Occam's Razor" solution for me with regards to Amari is that he's perhaps simply not good enough.
Every year we hear how just about every year two player is poised for their big breakout season when they show up for training camp. Just like how every veteran happens to show up "in the best shape of their life" and so on. It rarely turns out to be the case.
As it stands the bottom line is that he's simply not shown anything to suggest he can be an impact player at the NFL level. He wouldn't be the first player to perform well on a talent-loaded college team and be unable to produce anywhere near the same level once he's moved to the pros. It happens, no shame in that, but it is what it is.
I know Rodgers has his favorite guys and whatnot but I seriously doubt that he would be going out of his way to sabotage Amari or purposefully avoid working with him / targeting him / getting the ball / etc just because he would rather throw it to Cobb or something. It's not like Rodgers is unwilling to try and get new guys worked in; on the contrary it seems like just about every year there's some young and/or unproven/"unconventional" WR who puts in a good camp, works hard, and wins Rodgers' favor/trust. It's not like Kumerow, Winfree, Boykin, etc were all established pros with longstanding WRs with Rodgers and that's why he campaigned for them.
In fact I think Rodgers' quote on Boykin is probably fairly relevant as it relates to this situation:
Every year we hear how just about every year two player is poised for their big breakout season when they show up for training camp. Just like how every veteran happens to show up "in the best shape of their life" and so on. It rarely turns out to be the case.
As it stands the bottom line is that he's simply not shown anything to suggest he can be an impact player at the NFL level. He wouldn't be the first player to perform well on a talent-loaded college team and be unable to produce anywhere near the same level once he's moved to the pros. It happens, no shame in that, but it is what it is.
I know Rodgers has his favorite guys and whatnot but I seriously doubt that he would be going out of his way to sabotage Amari or purposefully avoid working with him / targeting him / getting the ball / etc just because he would rather throw it to Cobb or something. It's not like Rodgers is unwilling to try and get new guys worked in; on the contrary it seems like just about every year there's some young and/or unproven/"unconventional" WR who puts in a good camp, works hard, and wins Rodgers' favor/trust. It's not like Kumerow, Winfree, Boykin, etc were all established pros with longstanding WRs with Rodgers and that's why he campaigned for them.
In fact I think Rodgers' quote on Boykin is probably fairly relevant as it relates to this situation:
"The biggest thing that helped Jarrett was he became an expert of our offense. He spent a lot of time studying our offense, getting in my ear, wanting to hear what it is he needed to do to get on the field, what I expected out of him in certain situations and certain route concepts...if you're consistently in the right place at the right time you can't help but make plays...."
"...the ball's going to find you, because we throw it to the open guy in this offense. We have our progressions. We don't lock in on one person. And if you're consistently doing the right thing - running the right route at the proper depth, you can't help but make plays. And that's what's happened with Jarrett. The more plays you make, the more confidence you're going to have and that's when you're going to see guys reach - and at times exceed their potential."