However, I can very easily see football, becoming less and less watched, simply because there are so many more options for people that may have not been exposed to it growing up.
And if they do not exercise marketing wisdom in a dynamic marketplace they could see their viewership begin to erode over time. They already lost me as an NFL Sunday Ticket customer two years ago. I have zero plans to return to that fold. When the Packers are on national television I will watch. However, with some exceptions, I record and watch the games later.
I'm one of those fans who watch less than I used to. Much less. My current preferred method of viewing games is to fast-forward through all the commercials/replay challenges, and never again testing my gag reflex watching the talking heads before, during, or after the game. The replay suspense doesn't kill me, it bores me to death. As do State Farm, GEICO, Budweiser, Flo, Chevy, Ford, and RAM Trucks, etc., etc.
Older fans like me are going to be thinned-out by the Reaper sooner than later, anyway. Some of us may drop the NFL Sunday Ticket or are thinking about it because its cost rises faster than their COLAs are able to keep pace. While I'm blessed to be more than comfortable enough to afford such a subscription, I simply prefer not to do so any longer.
IMHO the NFL product has deteriorated to the point that I am no longer able to sustain my former high level of interest. Confusing rules, replay challenges, inane commentary, the same commercials played over and over, ad nauseum. I'm no longer the fan I once was. Going back to my younger days growing up in WI during the Lombardi era, some of us youthful fans would carpool and drive 100 miles out of the area to watch home games blacked-out locally as they sometimes were in bygone days, sell-out or not.
Game action accounts for only about 20 minutes of the typical NFL broadcast. The rest of the time is occupied by fatty fillers. In a left-handed way, the NFL Sunday Ticket helped me to lose interest in watching games in real-time. On DirecTV, all Sunday games are rebroadcast that same night in an edited, condensed format lasting about 20-25 minutes. Every play, including some of that annoying chatter from the announcers, is included before and after most plays. Yet, the condensed replay versions still last for only a small fraction of the time taken up by the actual live broadcasts. Naturally, that channel costs extra over and above the basic subscription.
I guess the NFL and DirecTV surmised that this format would expand fans' knowledge and interest in the rest of the NFL. It didn't do that for me personally, although I'm sure far more rabid fans than me may still find it to be a useful addendum. Watching games this way simply made me NOT want to sit through an entire game in real-time any longer. If the Packers are not on network TV and I can't record the game for fast-forward viewing later, I merely watch game highlights on the official Packer website once they have been posted.
Every time it looks like the NFL is near jumping the shark it does not materialize.
Their marketing and sales force is shrewd, I'll give them that. But if the NFL does ever make a serious miscalculation...
Rembrandt has a challenge. So does the NFL.
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