Ready for a weird food analogy?
Ok, let's say every Sunday in the fall you eat at a local pizza joint, Mason's Pizza. You're pretty happy with this pizza and best of all, it's only $5 a pie.
Now fast forward 4 years, and Mason's decides it's going to start charging you $40 a pizza. It figures you're a brand loyal guy and that you'd rather just pay it than find a new pizza place.
At the same time, a new place opens in town, Ross' Pizza, for the same $5 that you used to pay at Mason's. You try it out and determine it tastes and looks more or less exactly the same.
Are you going to just keep paying the $40 at Mason's? Or course not, you're a sane individual and you like your money. You're going to switch.
But for some reason, this is the kind of brand loyalty we show to Crosby. Veteran kickers are a major market inefficiency an it blows my mind that supposedly brilliant minds like Thompson have not been able to figure this out.