While I agree that Amari wasn't cut out for returning punts, I disagree that it "ruined" him. 2 rookies blew right by him on the depth chart and even Winfree got more snaps on offense when he was called up.
I can't believe they released him, if they thought he had potential to be a good WR. Seems they gave him one last shot to make it and that was as a punt returner, not a WR.
Yep, that's kind of what I was getting at. I can't fault him too much for not carving out a big role as a rookie but he also didn't really make much of a "step" in year two and was pretty quickly surpassed by some rookies and in all likelihood probably found himself as our 7th-choice option at WR, best-case scenario (In no order, I would wager that all of Watson, Watkins, Cobb, Lazard, Doubs, and Toure are/were viewed ahead of him as WRs and I wouldn't be surprised if Winfree or even non-WRs were considered ahead, too). Recall last season when all of Adams, Lazard, and MVS were out vs the Cardinals; Amari got 16 snaps while Winfree got 54.
I think I already mentioned it but recall this exchange after week one (In which Amari received zero snaps on offense while Winfree was on the field for nine with Lazard absent):
Reporter: "Aaron, what is the outlook on Amari Rodgers and where he fits in this offense?" "...Last year, he was pretty non-existent on offense and then last week he didn't get out there for an offensive snap"
Aaron Rodgers: "Yeah, he's returning for us right now. That's all I got on that."
I think that should make it pretty clear where Amari's prospects stood on offense. I know Rodgers has his favorites and not-favorites but I seriously doubt that was his decision to make - in either direction, if (Aaron) Rodgers thought Amari had great promise as a WR and campaigned for him to get more snaps I guarantee he'd get more snaps. And if LaFleur or whoever were so convinced in Amari's promise, they'd give him more snaps, too.
As Pokerbrat2000 said, it seems to me less like the team viewed him as more suited to returning kicks than catching passes but rather that they fairly quickly determined there wasn't any fit for him in the offense (in spite of the WR room being completely gutted) and that a punt return position was pretty much his last shot at having any sort of appreciable impact on the team.
And of course in a twisted way they were right; he did have an appreciable impact on the team on punt returns, albeit largely a negative one.