To be honest, I'm glad that everything in college sports is now above board. For too long, backroom deals, jobs, and incentives to parents was what fueled kids becoming members of a lot of college teams.
I'm speaking of this with first hand knowledge, because my daughter worked in a school, where a young man who was a super football player was being recruited. Two major schools were the chief bidders. The one that won was the one that gave the kid's dad a super job, and somehow managed to arrange that they could buy a home close to the school he was to attend.
Now, that might sound remote, but it isn't. This was happening, in various ways, throughout college sports. When you saw a 19 year old boy driving a $50,000 muscle car, and he came from an environment where there was no money for anything other than the basics, you know darned well there's something going on. Now, it's all in the open, which is good.
As for the Olympics, it was great telling the world our athletes were amateurs. Meanwhile, countries like Russia, and East Germany were doping, paying wages to athletes by putting them in the military, and generally supporting the whole system which was supposed to be amateurs. Meanwhile, here in the US, a bunch of Wisconsin kids and Illinois, decided they could win the Olympic speed skating competition, and set sail on a rink outside of Milwaukee to make it happen. It did, and they were so successful at it that the idiots at the US level decided they should all go to the their facility in upstate NY, if they wanted to be part of the team. Since then, it's been a failure, and we even had problems getting money together to make it happen. Had it not been for some creative help through the media, we might not have even been able to go to Calgary to compete.
I'm glad they can get sponsors, and make money. It's only fair. I feel the same about college players. It is what it is, and quite honestly, the time will come that the field will tend to level itself out, through rules they'll establish, without NCAA guidance, which is a joke.