We may all need group therapy to fix this! I'll Google it!
The Google Search engine, which is what I use, is a complex thing. While Google tries to simplify it, I think there is more to it than they are wanting us to know. (article below)
I was only suggesting that INSTEAD of just the "up down vote", readers could score an article from 100 to -100. Using a 200 point swing "vote" by readers would just be a factor in how advertisers and users view articles. Call it a readers "trustworthy/impression" or side score of readers. Someone knowledgeable in search engines could come up with a formula on how to use that point system along with how often the article was clicked on, how long it was left open (did they even read it?), etc.
How people use that information, will probably depend on how accurate they find that "score" to be.
When you Search, Google looks through hundreds of billions of webpages and other content stored in our Search index to find helpful information — more information than all of the libraries of the world.
www.google.com