Alright-- I am bored. So I am going to speculate wildly. This is what I think is going on, and is admittedly speculation. Basically I am going to tell a story, and some/most/all of it might be wrong. But it's my read on the situation.
1) Gutekunst is hired to replace TT and Rodgers has designs on having more of a voice on the personnel side with the new, young GM.
2) Gutekunst kind of humors Rodgers a little bit, but after Rodgers signs his extension he basically goes on to do what he wants to, personnel wise, without discussion with Rodgers.
3) Rodgers is annoyed and frustrated, with each move or non-move made compounding his frustration with the situation. But he isn't at a boiling point.
4) Rodgers' 2019 season is a little bit of a struggle for the coaching staff, with him resisting total compliance with LaFleur's system.
5) Gutekunst looks at Rodgers' sustained declined level of player (basically 2015-2019), and the way that things went in year one with LaFleur, and he decides to keep his options open by drafting a QB prospect that he really likes.
6) Rodgers is incensed and blindsided by the move, but doesn't immediately feel he has the leverage to make a major stink due to his declined level of play.
7) Rodgers settles down a little bit in LaFleur's offense and lights the league on fire.
8) Rodgers loses in the NFCCG to a team whose QB had a certain degree of personnel influence.
9) With an MVP season under his belt and legitimate career options in media, Rodgers now feels he has the leverage to stick it to Gutekunst for drafting Jordan Love.
10) After returning to elite form, the team wants to retain Rodgers and tries to get back to the negotiating table with him, but he isn't interested. He basically takes the stance of "you drafted a QB clearly planning to trade me-- so do it."
11) Talks go nowhere, and on draft day, Rodgers triggers the media to begin reporting his unhappiness, feeling that draft day is the best opportunity to seek to force a trade.
12) Either because they don't want to be perceived as weak or because they don't want to lose Rodgers or both, the team is stalwart that they won't move him.
13) Gutekunst & Co say all the right things publicly about how much they love Aaron and want him to play for them. They use the media to leak that they've offered extensions this offseason.
14) Rodgers finds that the clear majority of fans are more inclined to side with the team, not the player.
15) Rodgers prompts some of his friends and former teammates in the media (Jones, Kuhn, etc) to back off of the earlier, "scorched earth" position. Schefter does an interview where he basically takes the fall for Rodgers.
16) Still disinterested in signing an extension, Rodgers is going to try and posture and back-door signal that the team isn't cooperating, because he doesn't want to become the villain in public perception.
17) The team, seeing no value in trading Rodgers now, will play hard ball and force him to sit out or retire.
18) Resolution won't come until after 2021, when the Packers will trade him prior to the 2022 draft.