Sorry I missed the green grin.
Super Bowl advertising and the Network that buys the rights definitely contributes to what I was talking about. I am not going to fish for the numbers, but I know that to advertise during a SB, the price per 15 second or 30 second slot is incredibly higher than at other times during the season. So yes, when a small startup company like "Go Daddy.com" decides to roll the dice and spend its entire yearly advertising budget on one SB commercial, where do you think they got the money to do that and continue to do that?
I remember when "generic brands" came out. White boxes with black lettering, that contained food produced under another label, but put into those boxes. My Mom loved it. She could buy things for a lot less than name brands. Didn't last long though, I am not sure if it was due to bad quality or people were more swayed by the products they saw on TV and willing to pay more.