I
Say the NFL actually actively tried to limit the size of their business. Knowing the market would bear more, they charged less, especially to the fans, for things like tickets, merchandise, and online viewing. What would happen?
...But they can't realistically want both.
I think they have to always try and maintain the balance between both. What's good for money NOW might not be good for money later and money for later might be too far down the road to be relevant to today's decisions.
For example, they might be maximizing a television contract by going to ESPN or some pay per view company like boxing did. It was great for short term contract length, it was the best deal, most money, but what were long term effects? Less exposure. Less exposure means little Johnny doesn't watch football games with dad he's 7 on TV and then want to grow up to play and become a lifelong fan.
Nickel and dime'ing for everything will turn fans off, turned off fans don't bring their kids up in that culture to continue growth or current fan rates. Right now I'd say things are pretty cozy for the NFL, but if they start alienating too many fans chasing short term dollars, they'll kill themselves eventually. They're already going to be confronted with a host of issues 5-10 years down the road. Less youth participation period in sports is going to deplete the talent pool. Most kids in 10 years are going to have professional grade injuries by the time they ever get to college let alone the pro's because parents and coaches in youth sports seem to have lost their minds recently.
anyway, I can take my kids when they're old enough to a game. I'll make them want it. I'm not going to take them so I can take them. They're going to have to really want to go, for a while before they do. But if I have to drop a grand on tickets to go see it with them? I'll probably buy a new boat instead and make other memories. I know it costs way more than a grand for a new boat, but I don't care. I have dollars to spend and a summer of memories is worth a lot more to me.
Charging less for stadium tickets and limiting the 2nd hand market is not bad business sense. It ensures a good game day atmosphere of all sorts of fans. Make it up with the merchandise and the bulk of money comes from tv contracts anyway. and those should always have maximum viewership in mind, not limiting. Of course a balance has to be maintained there too.