So the estimated total nfl revenue was about 4 billion in 2001 and by 2019 it had reportedly grown to over 16 billion. Under the current cba the players recieve 48 % of total revenue after owner expenses are duducted.
That could not possibly be right. The Packers highest opertating profit for any one year was about $75 mil which would imply that the most they would have ever paid out in a season would have been $36 mil. There isn't any reason to believe the Packers are not around the middle of league in revenues and expenses.
Now, I mispoke earlier in saying the players get 48% of gross revenue.
Some expenses must be deducted from the gross but nowhere close to all. The cap last season was $188.2 mil x 32 teams = up to $6.0 billion to the players in 2019, about $2 billion under the 48% of the purported gross revenue of $16 billion. The NFLPA shows league cap carryover as $339 mil, which is the cumulative underspend over 9 years or about $38 mil per year legue-wide over that period.
The 48% does not include league costs for all this:
https://www.playsmartplaysafe.com/resource/nfl-benefits/
As an aside, it pays beyond playing days for a player to get to vested status.
Nor does the 48% include, for example, the $620 mil that went into the Legacy Fund for medical expense for players prior to 1993 and whatever further spending on such matters comes to pass.
I'm very confident the $6 billion per year cap, after whatever adjustsments one cares to make, exceeded aggregate net profit to the owners in 2019. Or pick another year under the current CBA.
One thing that underpins the $2 billion purported value of marginal franchises is the ability to move them somewhere else, Toronto being the target of one group of failed bidders for the Bills. The local buyer who provided assurance he would keep the team in town surely reckoned one day there would be a dome built in Buffalo, and those discussions are heating up now. Buffalo may look like a small market, but the Toronto megalopolis starts right over the Niagara River with Toronto downtown around 100 miles up the road. It is estimated that about 20% of Bills game attendees come from Canada. Build that domed pleasure palace and more Toronto money should be coming their way.
So long as there is one sizeable available market, be it Toronto (if the Buffalo dome does not come to pass) or London or San Antonio/Austin (if Jerry and the Houston folks would let in the compeition), and that local government can be speculated to pony up some dough for a pleasure palace, and the marketing says there is sufficient money in town to fill the seats and skyboxes, then the valuation might be realized.
You need look no further than the Raiders, a terrible business to have been running the last decade, but things are looking bright now in the Las Vegas pleasure palace. Or the LA franchises with their new stadium, though whether the sorry history of NFL attendance in that city can be reversed will be known only over time.
As these businesses stand now, a good percentage of them are not a good place to invest your money if the object is an annual profit return on investment. The payday only comes from a willing buyer who wants his name in the paper or thinks he can move it someplace where he can make it pay. Jerry Jones is likely very profitable, providing the debt service on his $1 billion loan is not taking too big of a bite. He's probably just fine
given he has the largest local revenue of any team. Dallas is not everywhere else, far from it.