When Reggie Bush entered the NFL in 2006 (yes, it’s been that long), his eight-figure portfolio of off-field marketing deals included adidas. They pushed the limits of NFL rules, with Bush initially wearing adidas shoes even though adidas had no shoe deal with the league. (Bush was fined $10,000.) Shortly thereafter, adidas struck a deal…
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
