It's a marketing ploy to get more to shop at Kohl's to make them feel good about supporting their store.
"I want to shop at Kohl's because what they are doing for breast cancer is a good thing!"
"But the money you spend there is going into their profits. Not for anything against breast cancer."
"I don't care. They are a good store anyway for doing that."
Yeah. It's another way to get the Kohl's name out there.